{"id":1711,"date":"2022-05-10T17:31:11","date_gmt":"2022-05-10T20:31:11","guid":{"rendered":"https:\/\/www.maurimunoz.com\/?p=1711"},"modified":"2022-05-10T17:31:11","modified_gmt":"2022-05-10T20:31:11","slug":"plan-de-medios-2","status":"publish","type":"post","link":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/","title":{"rendered":"Plan de medios: Las 16 decisiones claves-PARTE DOS"},"content":{"rendered":"<p>El desarrollo de un plan de medios, estrat\u00e9gico, moderno y asertivo sobre la utilizaci\u00f3n de los medios digitales es fundamental.<\/p>\n<p>En esta recorrida te vengo a contar las 16 decisiones claves para un plan de medios en una campa\u00f1a pol\u00edtica. Aquellos que hemos trabajado en campa\u00f1as electorales sabemos el ritmo acelerado y ca\u00f3tico que puede presentar la tarea de conservar y respetar un plan de medios.<\/p>\n<p>Resulta preponderante en el dise\u00f1o de una plataforma pol\u00edtica con las propuestas de campa\u00f1a, el establecer los mecanismos pertinentes para abarcar los distintos p\u00fablicos a abarcar.<\/p>\n<h2>5# Un plan de medios: Los canales digitales definidos y segmentados<\/h2>\n<p>Esto incluye el dise\u00f1o de un sitio web o landing page (p\u00e1gina de aterrizaje), una app adaptada tanto a IOS como a Android con la informaci\u00f3n segmentada sobre el contenido de las propuestas del candidato y espacio pol\u00edtico en general.<\/p>\n<p>Resulta eficiente generar contenido de valor mediante la creaci\u00f3n de un blog responsive, adaptado a m\u00f3viles y tablets.<\/p>\n<h2><a href=\"https:\/\/www.youtube.com\/channel\/UCfUerYHERcP0I4s9zuLCjqg\" target=\"_blank\" rel=\"noopener\">Mira mi canal de Youtube y suscr\u00edbete haciendo CLICK AQU\u00cd<\/a><\/h2>\n<h2>6#\u00a0 Las plataformas digitales<\/h2>\n<p>Tambi\u00e9n es clave la utilizaci\u00f3n de plataformas como Telegram, Whatsapp, como tambi\u00e9n el armado de una estrategia comunicacional espec\u00edfica para los medios digitales que posean influencia en el mapa local.<\/p>\n<p>Tambi\u00e9n resulta provechoso dise\u00f1ar una estrategia de mensajes v\u00eda SMS para avanzar en la fidelizaci\u00f3n de los no nativos digitales.<\/p>\n<h2>7# Un plan de medios: Las piezas digitales<\/h2>\n<p>Aunque hay varias bibliotecas sobre la modalidad y utilizaci\u00f3n de las piezas digitales. Los coordinadores de cada \u00e1rea abocada a la generaci\u00f3n de contenido debe someterse a la ley universal: es mejor calidad que cantidad.<\/p>\n<p>Tanto los audios, podcasts, videos, memes, como tambi\u00e9n flyers, carruseles de im\u00e1genes deben poseer distintos \u00e1ngulos de lo noticioso. Fijados en las actividades del candidato y sus cuadros pol\u00edticos.<\/p>\n<p>Resulta esencial comprender que crece la tendencia de plantear las \u201cunidades de pensamiento del candidato\u201d mediante e-books o libros digitales que generalmente apuntan a sectores medios y altos.<\/p>\n<h2><a href=\"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/09\/plan-de-medios\/\" target=\"_blank\" rel=\"noopener\">Plan de Medios: 16 decisiones claves-PARTE I<\/a><\/h2>\n<h2>8# Un plan de medios: Las redes sociales como estrategia de segmentaci\u00f3n y fidelizaci\u00f3n<\/h2>\n<p>Si miramos el posicionamiento de un candidato en las redes sociales desprendido de una estrategia \u201canal\u00f3gica\u201d fracasaremos rotundamente. Es preciso entender que las piezas digitales deben ser acordes a las demandas y tendencias de cada nicho social.<\/p>\n<p>Facebook, Youtube e Instagram como buques insignes han visto sumarse \u2013 y han cedido terreno en el escenario digital- en el \u00faltimo lustro a Tik Tok, Kwai y Spotify, entre otros.<\/p>\n<p>Si el jefe de campa\u00f1a y el equipo t\u00e9cnico del candidato desconocen o menosprecian c\u00f3mo desarrollar una estrategia segmentada para cada red social. El fracaso est\u00e1 a la vuelta de la esquina.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El desarrollo de un plan de medios, estrat\u00e9gico, moderno y asertivo sobre la utilizaci\u00f3n de los medios digitales es fundamental. En esta recorrida te vengo a contar las 16 decisiones claves para un plan de medios en una campa\u00f1a pol\u00edtica. Aquellos que hemos trabajado en campa\u00f1as electorales sabemos el ritmo acelerado y ca\u00f3tico que puede [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[38,73],"class_list":["post-1711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-el-rol-del-candidato","tag-plan-de-medios","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav","circle-sale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plan de medios: Las 16 decisiones claves-PARTE DOS - MAURI MU\u00d1OZ<\/title>\n<meta name=\"description\" content=\"El desarrollo de un plan de medios, estrat\u00e9gico, moderno y asertivo sobre la utilizaci\u00f3n de los medios digitales es fundamental.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plan de medios: Las 16 decisiones claves-PARTE DOS - MAURI MU\u00d1OZ\" \/>\n<meta property=\"og:description\" content=\"El desarrollo de un plan de medios, estrat\u00e9gico, moderno y asertivo sobre la utilizaci\u00f3n de los medios digitales es fundamental.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/\" \/>\n<meta property=\"og:site_name\" content=\"MAURI MU\u00d1OZ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mauri.munoz.futuro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-10T20:31:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/04\/MM4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mauricio Mu\u00f1oz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MauriMunoz360\" \/>\n<meta name=\"twitter:site\" content=\"@MauriMunoz360\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mauricio Mu\u00f1oz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/\"},\"author\":{\"name\":\"Mauricio Mu\u00f1oz\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#\\\/schema\\\/person\\\/0dc340e8776d5ecb795f1eb197b2d178\"},\"headline\":\"Plan de medios: Las 16 decisiones claves-PARTE DOS\",\"datePublished\":\"2022-05-10T20:31:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/\"},\"wordCount\":483,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/MM4.jpg?fit=1080%2C708&ssl=1\",\"keywords\":[\"el rol del candidato\",\"plan de medios\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/\",\"url\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/\",\"name\":\"Plan de medios: Las 16 decisiones claves-PARTE DOS - MAURI MU\u00d1OZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/MM4.jpg?fit=1080%2C708&ssl=1\",\"datePublished\":\"2022-05-10T20:31:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#\\\/schema\\\/person\\\/0dc340e8776d5ecb795f1eb197b2d178\"},\"description\":\"El desarrollo de un plan de medios, estrat\u00e9gico, moderno y asertivo sobre la utilizaci\u00f3n de los medios digitales es fundamental.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/#breadcrumb\"},\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/MM4.jpg?fit=1080%2C708&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/MM4.jpg?fit=1080%2C708&ssl=1\",\"width\":1080,\"height\":708,\"caption\":\"MauriMu\u00f1oz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/05\\\/10\\\/plan-de-medios-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.maurimunoz.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plan de medios: Las 16 decisiones claves-PARTE DOS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#website\",\"url\":\"https:\\\/\\\/www.maurimunoz.com\\\/\",\"name\":\"MAURI MU\u00d1OZ\",\"description\":\"Proyectate al futuro\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.maurimunoz.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#\\\/schema\\\/person\\\/0dc340e8776d5ecb795f1eb197b2d178\",\"name\":\"Mauricio Mu\u00f1oz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/banner2mm.jpg\",\"url\":\"https:\\\/\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/banner2mm.jpg\",\"contentUrl\":\"https:\\\/\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/banner2mm.jpg\",\"caption\":\"Mauricio Mu\u00f1oz\"},\"sameAs\":[\"http:\\\/\\\/www.maurimunoz.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plan de medios: Las 16 decisiones claves-PARTE DOS - MAURI MU\u00d1OZ","description":"El desarrollo de un plan de medios, estrat\u00e9gico, moderno y asertivo sobre la utilizaci\u00f3n de los medios digitales es fundamental.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/","og_locale":"es_ES","og_type":"article","og_title":"Plan de medios: Las 16 decisiones claves-PARTE DOS - MAURI MU\u00d1OZ","og_description":"El desarrollo de un plan de medios, estrat\u00e9gico, moderno y asertivo sobre la utilizaci\u00f3n de los medios digitales es fundamental.","og_url":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/","og_site_name":"MAURI MU\u00d1OZ","article_publisher":"https:\/\/www.facebook.com\/mauri.munoz.futuro","article_published_time":"2022-05-10T20:31:11+00:00","og_image":[{"width":1080,"height":708,"url":"http:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/04\/MM4.jpg","type":"image\/jpeg"}],"author":"Mauricio Mu\u00f1oz","twitter_card":"summary_large_image","twitter_creator":"@MauriMunoz360","twitter_site":"@MauriMunoz360","twitter_misc":{"Escrito por":"Mauricio Mu\u00f1oz","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/#article","isPartOf":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/"},"author":{"name":"Mauricio Mu\u00f1oz","@id":"https:\/\/www.maurimunoz.com\/#\/schema\/person\/0dc340e8776d5ecb795f1eb197b2d178"},"headline":"Plan de medios: Las 16 decisiones claves-PARTE DOS","datePublished":"2022-05-10T20:31:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/"},"wordCount":483,"commentCount":0,"image":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.maurimunoz.com\/wp-content\/uploads\/2022\/04\/MM4.jpg?fit=1080%2C708&ssl=1","keywords":["el rol del candidato","plan de medios"],"articleSection":["Noticias"],"inLanguage":"es-AR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/","url":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/","name":"Plan de medios: Las 16 decisiones claves-PARTE DOS - MAURI MU\u00d1OZ","isPartOf":{"@id":"https:\/\/www.maurimunoz.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/#primaryimage"},"image":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.maurimunoz.com\/wp-content\/uploads\/2022\/04\/MM4.jpg?fit=1080%2C708&ssl=1","datePublished":"2022-05-10T20:31:11+00:00","author":{"@id":"https:\/\/www.maurimunoz.com\/#\/schema\/person\/0dc340e8776d5ecb795f1eb197b2d178"},"description":"El desarrollo de un plan de medios, estrat\u00e9gico, moderno y asertivo sobre la utilizaci\u00f3n de los medios digitales es fundamental.","breadcrumb":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/#breadcrumb"},"inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/#primaryimage","url":"https:\/\/i0.wp.com\/www.maurimunoz.com\/wp-content\/uploads\/2022\/04\/MM4.jpg?fit=1080%2C708&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.maurimunoz.com\/wp-content\/uploads\/2022\/04\/MM4.jpg?fit=1080%2C708&ssl=1","width":1080,"height":708,"caption":"MauriMu\u00f1oz"},{"@type":"BreadcrumbList","@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/10\/plan-de-medios-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.maurimunoz.com\/"},{"@type":"ListItem","position":2,"name":"Plan de medios: Las 16 decisiones claves-PARTE DOS"}]},{"@type":"WebSite","@id":"https:\/\/www.maurimunoz.com\/#website","url":"https:\/\/www.maurimunoz.com\/","name":"MAURI MU\u00d1OZ","description":"Proyectate al futuro","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.maurimunoz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":"Person","@id":"https:\/\/www.maurimunoz.com\/#\/schema\/person\/0dc340e8776d5ecb795f1eb197b2d178","name":"Mauricio Mu\u00f1oz","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/01\/banner2mm.jpg","url":"https:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/01\/banner2mm.jpg","contentUrl":"https:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/01\/banner2mm.jpg","caption":"Mauricio Mu\u00f1oz"},"sameAs":["http:\/\/www.maurimunoz.com"]}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.maurimunoz.com\/wp-content\/uploads\/2022\/04\/MM4.jpg?fit=1080%2C708&ssl=1","_links":{"self":[{"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/posts\/1711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/comments?post=1711"}],"version-history":[{"count":1,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/posts\/1711\/revisions"}],"predecessor-version":[{"id":1712,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/posts\/1711\/revisions\/1712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/media\/1495"}],"wp:attachment":[{"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/media?parent=1711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/categories?post=1711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/tags?post=1711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}