{"id":1699,"date":"2022-05-05T21:46:33","date_gmt":"2022-05-06T00:46:33","guid":{"rendered":"https:\/\/www.maurimunoz.com\/?p=1699"},"modified":"2022-05-05T21:46:33","modified_gmt":"2022-05-06T00:46:33","slug":"campanas-politicas","status":"publish","type":"post","link":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/05\/campanas-politicas\/","title":{"rendered":"Campa\u00f1as pol\u00edticas: Las cuatro claves"},"content":{"rendered":"

Como estratega, autor, conferencista y consultor con un importante bagaje de experiencia sobre el trabajo y dise\u00f1o de campa\u00f1as pol\u00edticas, puedo acercarte cinco claves sustanciales.<\/p>\n

Las campa\u00f1as pol\u00edticas en su esencia m\u00e1s b\u00e1sica inician desde el armado de una estructura conceptual que refleje y exprese los lineamientos generales que posibiliten alcanzar el objetivo electoral propuesto de antemano.<\/p>\n

Campa\u00f1a Pol\u00edtica: El c\u00f3digo com\u00fan<\/h2>\n

Este \u00edtem muchas veces parece una proclama sencilla o reduccionista, pero tiene en su concepci\u00f3n, muchas de las respuestas que necesitaremos en la diagramaci\u00f3n de la campa\u00f1a en etapas posteriores.<\/p>\n

Descubrir el c\u00f3digo com\u00fan simb\u00f3lico del electorado es trascedente, porque el mismo est\u00e1 unido a la perspectiva del votante en un momento espec\u00edfico, bajo condicionantes econ\u00f3micos y socioculturales. Por ello es necesario utilizar las herramientas de lectura de dicha conjetura sobre opini\u00f3n, trabajos de focus group, encuestas, entre otras.<\/p>\n

Campa\u00f1a Pol\u00edtica: El c\u00f3digo simb\u00f3lico<\/h2>\n

El c\u00f3digo simb\u00f3lico est\u00e1 \u201catado\u201d al candidato y al tipo de elecci\u00f3n que se pone en consideraci\u00f3n del votante. Ese s\u00edmbolo ejemplifica expectativas, sue\u00f1os, realidades y concreciones, entre otras cuestiones.<\/p>\n

Posee elementos emotivos como evocativos. El electorado \u201cpersonalizar\u00e1\u201d dichas expectativas en los candidatos o los etiquetar\u00e1 en las ant\u00edpodas de s\u00ed.<\/p>\n

SEGU\u00cd LEYENDO: El electorado: Los 7 cambios fundamentales<\/a><\/h2>\n

<\/h2>\n

Campa\u00f1a Pol\u00edtica: El mensaje colectivo<\/h2>\n

Una vez que se identifique el c\u00f3digo simb\u00f3lico se podr\u00e1 desentra\u00f1ar el mensaje colectivo puntual y asertivo para la masa colectiva o electoral que se tiene como foco.<\/p>\n

Adem\u00e1s, ese mensaje est\u00e1 construido en expresiones y valores que se conectan de manera intr\u00ednseca con los h\u00e1bitos y cultura general del votante y lo representan.<\/p>\n

Este ser\u00e1 el mensaje a transmitir, estar\u00e1 embebido en cada acci\u00f3n comunicacional, y en cada espacio de confrontaci\u00f3n prelectoral.<\/p>\n

Mira mi canal de Youtube y suscr\u00edbete haciendo CLICK AQU\u00cd<\/a><\/h2>\n

<\/h2>\n

Campa\u00f1a Pol\u00edtica: Segmentaci\u00f3n vs mensaje colectivo potente<\/h2>\n

Por otra parte, dentro de los manuales sobre estrategia pol\u00edtica y campa\u00f1as electorales se apunta a la segmentaci\u00f3n del electorado. Esto es mediante una serie de estudios cient\u00edficos para determinar sectores y determinar cu\u00e1l es el mensaje que deben receptar.<\/p>\n

Pero, por encima de todo est\u00e1 el mensaje colectivo que deber\u00e1 ser potente por definici\u00f3n propia. Lo que no har\u00e1 la segmentaci\u00f3n lo podr\u00e1 cubrir el mensaje colectivo.<\/p>\n

ATENCI\u00d3N<\/strong><\/p>\n

-En Mauri Mu\u00f1oz te ofrecemos una amplia gama de contenidos de valor para tu estrategia pol\u00edtica.<\/strong><\/p>\n

-Asesoramiento integral en campa\u00f1as, planes de trabajo para los municipios y gobiernos provinciales.<\/strong><\/p>\n

-Tambi\u00e9n planes de futuro, mesas de innovaci\u00f3n para la concreci\u00f3n de smart cities.<\/strong><\/p>\n

-Tambi\u00e9n seminarios para el\u00a0 desarrollo de ciudades competitivas globales.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Como estratega, autor, conferencista y consultor con un importante bagaje de experiencia sobre el trabajo y dise\u00f1o de campa\u00f1as pol\u00edticas, puedo acercarte cinco claves sustanciales. Las campa\u00f1as pol\u00edticas en su esencia m\u00e1s b\u00e1sica inician desde el armado de una estructura conceptual que refleje y exprese los lineamientos generales que posibiliten alcanzar el objetivo electoral propuesto […]<\/p>\n","protected":false},"author":2,"featured_media":1558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[35,72],"class_list":["post-1699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campana-electoral","tag-campana-politica","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav","circle-sale"],"yoast_head":"\nCampa\u00f1as pol\u00edticas: Las cuatro claves - MAURI MU\u00d1OZ<\/title>\n<meta name=\"description\" content=\"Las campa\u00f1as pol\u00edticas en su esencia m\u00e1s b\u00e1sica inician desde el armado de una estructura conceptual para alcanzar el objetivo electoral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/05\/campanas-politicas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as pol\u00edticas: Las cuatro claves - 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