{"id":1650,"date":"2022-05-03T20:07:32","date_gmt":"2022-05-03T23:07:32","guid":{"rendered":"http:\/\/www.maurimunoz.com\/?p=1650"},"modified":"2022-05-03T20:07:32","modified_gmt":"2022-05-03T23:07:32","slug":"los-tres-cerebros","status":"publish","type":"post","link":"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/03\/los-tres-cerebros\/","title":{"rendered":"Los tres cerebros para ganar elecciones"},"content":{"rendered":"

En este art\u00edculo te comparto los tres cerebros que se deben tener en cuenta a la hora de ganar una elecci\u00f3n.<\/p>\n

En el mundo din\u00e1mico de la estrategia electoral, resulta fundamental poder pensar en herramientas y acciones que permitan conectar las propuestas y los candidatos con el cerebro del votante. Para ello es trascendente enfocarse en como trabaja y decide.<\/p>\n

Los tres cerebros: El cerebro racional<\/h2>\n

Este tambi\u00e9n definido como C\u00f3rtex, funciona de manera l\u00f3gica y funcional. Representa el 15% de las decisiones de las personas. Su caracter\u00edstica anal\u00edtica es precisa para abordar las ideas y propuestas de una plataforma electoral clara y coherente.<\/p>\n

Este dato resulta fundamental para poder comprender c\u00f3mo se debe basar una campa\u00f1a electoral desde lo argumentativo.<\/p>\n

Un dato muy referido por los especialistas en la materia es que est\u00e1 m\u00e1s presente en los hombres que en las mujeres. Se llega al cerebro racional del votante presentando argumentos s\u00f3lidos respecto al plan de gobierno que se llevar\u00e1 a cabo si gana ese candidato.<\/p>\n

SIGUE LEYENDO: Fidelizaci\u00f3n del voto: Las seis claves<\/a><\/h2>\n

\nLos tres cerebros: El cerebro emocional<\/h2>\n

El cerebro emocional, o L\u00edmbico est\u00e1 vinculado con las emociones, miedos, kinestesia, \u00a0y sensaciones. Este representa el 35% de las decisiones que tomamos.<\/p>\n

La conexi\u00f3n con lo emotivo, la proximidad y las sensaciones positivas que un elector sienta ante un candidato o grupo es fundamental para una mayor vinculaci\u00f3n.<\/p>\n

Este est\u00e1 m\u00e1s desarrollado en las mujeres que los hombres. Se puede ver aplicado en la comunicaci\u00f3n en una campa\u00f1a pol\u00edtica en spots publicitarios apuntados a los cinco sentidos.<\/p>\n

 <\/p>\n

Los tres cerebros: El cerebro instintivo<\/h2>\n

El cerebro instintivo, (reptil) est\u00e1 vinculado con la sobrevivencia, defensa, reproducci\u00f3n, y dominaci\u00f3n. Esto representa el 50% de las decisiones. No distingue entre hombres y mujeres en relaci\u00f3n al voto.<\/p>\n

El trabajo con esta faceta es clave en la representaci\u00f3n y ponderaci\u00f3n de t\u00f3picos generales como seguridad, vivienda, educaci\u00f3n, progreso, entre otros.<\/p>\n

Es el m\u00e1s irracional de todos, es estimulado por mensajes o acciones que conecten con estos elementos de superviviencia, defensa o reproducci\u00f3n antes citados. Tambi\u00e9n la dominaci\u00f3n como concepto- y la liberaci\u00f3n como ant\u00edtesis- es abordado dentro de esta \u00e1rea.<\/p>\n

MIR\u00c1: La sociedad que se viene<\/a><\/h2>\n

Los tres cerebros para ganar elecciones : Algunas conclusiones<\/h2>\n

Estas porcentualidades generales ayudan a entender c\u00f3mo el cerebro del votante analiza y decide una opci\u00f3n electoral u otra.<\/p>\n

Los mensajes de campa\u00f1a deben dirigirse a cada uno de los 3 cerebros para lograr llegar al votante. Claro que juntamente con esto es m\u00e1s que necesario trabajar en el discurso y el contenido propositivo.<\/p>\n

Resulta evidente que, para que esto pueda producirse, es necesario llevar adelante estrategias con un asesoramiento profesional asertivo y que vincule una mirada hol\u00edstica en relaci\u00f3n a la fidelizaci\u00f3n del electorado.<\/p>\n

Los tres cerebros para ganar las elecciones son parte escencial de una tesrategia exitosa.<\/p>\n","protected":false},"excerpt":{"rendered":"

En este art\u00edculo te comparto los tres cerebros que se deben tener en cuenta a la hora de ganar una elecci\u00f3n. En el mundo din\u00e1mico de la estrategia electoral, resulta fundamental poder pensar en herramientas y acciones que permitan conectar las propuestas y los candidatos con el cerebro del votante. Para ello es trascendente enfocarse […]<\/p>\n","protected":false},"author":2,"featured_media":649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[54,56,55,47],"class_list":["post-1650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-cerebro-emocional","tag-cerebro-instintivo","tag-cerebro-racional","tag-estrategia-electoral","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav","circle-sale"],"yoast_head":"\nLos tres cerebros para ganar elecciones - MAURI MU\u00d1OZ<\/title>\n<meta name=\"description\" content=\"En este art\u00edculo te comparto los tres cerebros que se deben tener en cuenta a la hora de ganar una elecci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maurimunoz.com\/index.php\/2022\/05\/03\/los-tres-cerebros\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los tres cerebros para ganar elecciones - 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