{"id":1570,"date":"2022-04-28T21:06:26","date_gmt":"2022-04-29T00:06:26","guid":{"rendered":"http:\/\/www.maurimunoz.com\/?p=1570"},"modified":"2022-04-28T21:18:01","modified_gmt":"2022-04-29T00:18:01","slug":"marketing","status":"publish","type":"post","link":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/","title":{"rendered":"El Marketing y su trascendencia en la pol\u00edtica"},"content":{"rendered":"\n

Un acercamiento al marketing: Algunas definiciones<\/h1>\n\n\n\n
<\/span>\"\"
\n

<\/p>\n<\/div><\/div>\n\n\n

El Marketing y su trascendencia en la pol\u00edtica<\/h2>\n\n\n

Hay tantas definiciones de marketing como autores que escriben sobre ello, por eso tomar\u00e9 como ejemplo a los mentores del tema, y principalmente a Philip Kotler considerado por algunos \u201cpadre del marketing moderno\u201d.<\/p>\n\n\n\n

Para Kotler (2001) el \u201cMarketing es un proceso social a trav\u00e9s del cual grupos e individuos obtienen lo que necesitan y desean mediante la creaci\u00f3n, oferta y libre intercambio de productos y servicios que otros valoran\u201d.<\/p>\n\n\n\n

Para Howard el marketing es el proceso de:<\/strong><\/p>\n\n\n\n

1) Identificar las necesidades del consumidor<\/p>\n\n\n\n

2) conceptualizar tales necesidades en funci\u00f3n de la capacidad de la empresa para producir.<\/p>\n\n\n\n

3) Comunicar dicha conceptualizaci\u00f3n a quienes tienen la capacidad de toma de decisiones en la empresa.<\/p>\n\n\n\n

4) Conceptualizar la producci\u00f3n obtenida en funci\u00f3n de las necesidades previamente identificadas del consumidor y 5) comunicar dicha conceptualizaci\u00f3n al consumidor.<\/p>\n\n\n\n

Podemos concluir, que el marketing es un conjunto de herramientas y actividades, que permiten identificar las necesidades del cliente y\/o consumidor.<\/strong><\/p>\n\n\n\n

Segu\u00ed leyendo: Estrategia Electoral: Un trabajo artesanal<\/strong><\/a><\/h2>\n\n\n\n

El significado de marketing pol\u00edtico ha sido definido por varios profesionales en interesados en el tema. Para Cwalina, Falkoski y Newman (2011), el marketing pol\u00edtico es \u201c<\/strong>la integraci\u00f3n de propuestas que permiten tener un entendimiento del comportamiento humano\u201d, en el que se hace \u201c\u00e9nfasis en los mecanismos psicol\u00f3gicos del comportamiento del votante\u201d.<\/p>\n\n\n\n

Donde \u201cno se limita solo a los periodos de elecciones y campa\u00f1as, pues ya no hay diferencia entre la elecci\u00f3n y el resto del calendario pol\u00edtico\u201d.<\/p>\n\n\n\n

Mantener una campa\u00f1a permanente donde la estrategia, construye confianza, credibilidad y legitimizaci\u00f3n.<\/strong><\/p>\n\n\n

MIR\u00c1: POTENCIAR A MILLENNIALS Y CENTENNIALS<\/a><\/h2>\n\n\n

Marketing Pol\u00edtico: Un proceso permanente<\/h2>\n\n\n\n

El marketing pol\u00edtico se aplica en los diversos fen\u00f3menos y hechos sociopol\u00edticos que se presentan, no s\u00f3lo en las coyunturas electorales, sino en todo el proceso pol\u00edtico.<\/p>\n\n\n\n

Las campa\u00f1as tienen un inicio pero generalmente no un fin bien determinado, m\u00e1s bien deben ser de car\u00e1cter permanente.<\/p>\n\n\n\n

Es algo que los candidatos deben siempre considerar, estar en campa\u00f1a permanente, mientras dure su vida pol\u00edtica.<\/p>\n\n\n\n

Como disciplina el marketing pol\u00edtico tendr\u00e1 que preocuparse por la formaci\u00f3n de capital humano que debe ser altamente capacitado y profesional, no s\u00f3lo en el dise\u00f1o, gesti\u00f3n y direcci\u00f3n de campa\u00f1as pol\u00edticas o gubernamentales, sino en investigaci\u00f3n y segmentaci\u00f3n de mercados, indagaci\u00f3n de fen\u00f3menos ligados al intercambio pol\u00edtico, la imagen, la persuasi\u00f3n y el proceso de legitimaci\u00f3n pol\u00edtica, que le permitan cumplir con sus objetivos, que son ganar las elecciones.<\/p>\n\n\n\n

En Mauri Mu\u00f1oz te ofrecemos una amplia gama de contenidos de valor para tu estrategia pol\u00edtica.<\/strong><\/h2>\n\n\n\n

Asesoramiento integral en campa\u00f1as, planes de trabajo para los municipios y gobiernos provinciales.<\/h3>\n\n\n\n

Tambi\u00e9n planes de futuro, mesas de innovaci\u00f3n para la concreci\u00f3n de smart cities.<\/strong><\/h3>\n\n\n\n

Tambi\u00e9n seminarios para el  desarrollo de ciudades competitivas globales.<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

Un acercamiento al marketing: Algunas definiciones Hay tantas definiciones de marketing como autores que escriben sobre ello, por eso tomar\u00e9 como ejemplo a los mentores del tema, y principalmente a Philip Kotler considerado por algunos \u201cpadre del marketing moderno\u201d. Para Kotler (2001) el \u201cMarketing es un proceso social a trav\u00e9s del cual grupos e individuos […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[1],"tags":[36,48,40],"class_list":["post-1570","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-estrategia-de-campana","tag-marketing","tag-marketing-de-campana","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav","circle-sale"],"yoast_head":"\nEl Marketing y su trascendencia en la pol\u00edtica - MAURI MU\u00d1OZ<\/title>\n<meta name=\"description\" content=\"El marketing en una estrategia electoral es clave para poder desarrollar una campa\u00f1a exitosa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Marketing y su trascendencia en la pol\u00edtica - MAURI MU\u00d1OZ\" \/>\n<meta property=\"og:description\" content=\"El marketing en una estrategia electoral es clave para poder desarrollar una campa\u00f1a exitosa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"MAURI MU\u00d1OZ\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mauri.munoz.futuro\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-29T00:06:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-29T00:18:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/03\/MauriColor-1024x1024.jpg\" \/>\n<meta name=\"author\" content=\"Mauricio Mu\u00f1oz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MauriMunoz360\" \/>\n<meta name=\"twitter:site\" content=\"@MauriMunoz360\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mauricio Mu\u00f1oz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/\"},\"author\":{\"name\":\"Mauricio Mu\u00f1oz\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#\\\/schema\\\/person\\\/0dc340e8776d5ecb795f1eb197b2d178\"},\"headline\":\"El Marketing y su trascendencia en la pol\u00edtica\",\"datePublished\":\"2022-04-29T00:06:26+00:00\",\"dateModified\":\"2022-04-29T00:18:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/\"},\"wordCount\":507,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/MauriColor-1024x1024.jpg\",\"keywords\":[\"estrategia de campa\u00f1a\",\"marketing\",\"marketing de campa\u00f1a\"],\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/\",\"name\":\"El Marketing y su trascendencia en la pol\u00edtica - MAURI MU\u00d1OZ\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/MauriColor-1024x1024.jpg\",\"datePublished\":\"2022-04-29T00:06:26+00:00\",\"dateModified\":\"2022-04-29T00:18:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#\\\/schema\\\/person\\\/0dc340e8776d5ecb795f1eb197b2d178\"},\"description\":\"El marketing en una estrategia electoral es clave para poder desarrollar una campa\u00f1a exitosa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/#breadcrumb\"},\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/MauriColor.jpg?fit=1366%2C1365&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/MauriColor.jpg?fit=1366%2C1365&ssl=1\",\"width\":1366,\"height\":1365},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/index.php\\\/2022\\\/04\\\/28\\\/marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/www.maurimunoz.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Marketing y su trascendencia en la pol\u00edtica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#website\",\"url\":\"https:\\\/\\\/www.maurimunoz.com\\\/\",\"name\":\"MAURI MU\u00d1OZ\",\"description\":\"Proyectate al futuro\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.maurimunoz.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/#\\\/schema\\\/person\\\/0dc340e8776d5ecb795f1eb197b2d178\",\"name\":\"Mauricio Mu\u00f1oz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/banner2mm.jpg\",\"url\":\"https:\\\/\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/banner2mm.jpg\",\"contentUrl\":\"https:\\\/\\\/www.maurimunoz.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/banner2mm.jpg\",\"caption\":\"Mauricio Mu\u00f1oz\"},\"sameAs\":[\"http:\\\/\\\/www.maurimunoz.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Marketing y su trascendencia en la pol\u00edtica - MAURI MU\u00d1OZ","description":"El marketing en una estrategia electoral es clave para poder desarrollar una campa\u00f1a exitosa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/","og_locale":"es_ES","og_type":"article","og_title":"El Marketing y su trascendencia en la pol\u00edtica - MAURI MU\u00d1OZ","og_description":"El marketing en una estrategia electoral es clave para poder desarrollar una campa\u00f1a exitosa.","og_url":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/","og_site_name":"MAURI MU\u00d1OZ","article_publisher":"https:\/\/www.facebook.com\/mauri.munoz.futuro","article_published_time":"2022-04-29T00:06:26+00:00","article_modified_time":"2022-04-29T00:18:01+00:00","og_image":[{"url":"http:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/03\/MauriColor-1024x1024.jpg","type":"","width":"","height":""}],"author":"Mauricio Mu\u00f1oz","twitter_card":"summary_large_image","twitter_creator":"@MauriMunoz360","twitter_site":"@MauriMunoz360","twitter_misc":{"Escrito por":"Mauricio Mu\u00f1oz","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/#article","isPartOf":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/"},"author":{"name":"Mauricio Mu\u00f1oz","@id":"https:\/\/www.maurimunoz.com\/#\/schema\/person\/0dc340e8776d5ecb795f1eb197b2d178"},"headline":"El Marketing y su trascendencia en la pol\u00edtica","datePublished":"2022-04-29T00:06:26+00:00","dateModified":"2022-04-29T00:18:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/"},"wordCount":507,"commentCount":0,"image":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/03\/MauriColor-1024x1024.jpg","keywords":["estrategia de campa\u00f1a","marketing","marketing de campa\u00f1a"],"inLanguage":"es-AR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/","url":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/","name":"El Marketing y su trascendencia en la pol\u00edtica - MAURI MU\u00d1OZ","isPartOf":{"@id":"https:\/\/www.maurimunoz.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/03\/MauriColor-1024x1024.jpg","datePublished":"2022-04-29T00:06:26+00:00","dateModified":"2022-04-29T00:18:01+00:00","author":{"@id":"https:\/\/www.maurimunoz.com\/#\/schema\/person\/0dc340e8776d5ecb795f1eb197b2d178"},"description":"El marketing en una estrategia electoral es clave para poder desarrollar una campa\u00f1a exitosa.","breadcrumb":{"@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/#breadcrumb"},"inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/#primaryimage","url":"https:\/\/i0.wp.com\/www.maurimunoz.com\/wp-content\/uploads\/2022\/03\/MauriColor.jpg?fit=1366%2C1365&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.maurimunoz.com\/wp-content\/uploads\/2022\/03\/MauriColor.jpg?fit=1366%2C1365&ssl=1","width":1366,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/28\/marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.maurimunoz.com\/"},{"@type":"ListItem","position":2,"name":"El Marketing y su trascendencia en la pol\u00edtica"}]},{"@type":"WebSite","@id":"https:\/\/www.maurimunoz.com\/#website","url":"https:\/\/www.maurimunoz.com\/","name":"MAURI MU\u00d1OZ","description":"Proyectate al futuro","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.maurimunoz.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":"Person","@id":"https:\/\/www.maurimunoz.com\/#\/schema\/person\/0dc340e8776d5ecb795f1eb197b2d178","name":"Mauricio Mu\u00f1oz","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/01\/banner2mm.jpg","url":"https:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/01\/banner2mm.jpg","contentUrl":"https:\/\/www.maurimunoz.com\/wp-content\/uploads\/2022\/01\/banner2mm.jpg","caption":"Mauricio Mu\u00f1oz"},"sameAs":["http:\/\/www.maurimunoz.com"]}]}},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/posts\/1570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/comments?post=1570"}],"version-history":[{"count":24,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/posts\/1570\/revisions"}],"predecessor-version":[{"id":1603,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/posts\/1570\/revisions\/1603"}],"wp:attachment":[{"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/media?parent=1570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/categories?post=1570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.maurimunoz.com\/index.php\/wp-json\/wp\/v2\/tags?post=1570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}