{"id":1543,"date":"2022-04-22T20:12:34","date_gmt":"2022-04-22T23:12:34","guid":{"rendered":"http:\/\/www.maurimunoz.com\/?p=1543"},"modified":"2022-04-22T20:12:34","modified_gmt":"2022-04-22T23:12:34","slug":"el-escenario-electoral-tips-ganadores-para-identificarlo","status":"publish","type":"post","link":"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/22\/el-escenario-electoral-tips-ganadores-para-identificarlo\/","title":{"rendered":"El escenario electoral: Tips ganadores para identificarlo"},"content":{"rendered":"

 <\/p>\n

Como dijimos, el paso inicial en el planteo de la estrategia electoral es la definici\u00f3n del escenario electoral.<\/p>\n

El analista internacional y especialista en campa\u00f1as electorales Carlos Germano nos ilustra claramente los puntos clave para definir y posicionar un candidato plausible en un escenario electoral estudiado y claro.<\/p>\n

El escenario electoral supone un diagn\u00f3stico de la coyuntura pol\u00edtica, y del posicionamiento de nuestro candidato en esa coyuntura.<\/p>\n

A partir del an\u00e1lisis de todos los factores relevantes que pueden incidir en el resultado de la elecci\u00f3n.<\/p>\n

Un escenario electoral definido y con preguntas claves<\/h2>\n

Definir el escenario electoral supone desarrollar una respuesta precisa a la pregunta: “\u00bfqu\u00e9 esta pasando con el electorado?”.<\/p>\n

En t\u00e9rminos m\u00e1s espec\u00edficos, implica considerar los siguientes puntos:<\/p>\n

-Qu\u00e9 es lo que est\u00e1 en juego en la elecci\u00f3n desde la perspectiva de la ciudadan\u00eda<\/strong><\/p>\n

-Cu\u00e1les son los temas capaces de movilizar la opini\u00f3n p\u00fablica.<\/strong><\/p>\n

– Los problemas y demandas del electorado que definen el comportamiento electoral<\/strong><\/p>\n

(por ejemplo, desempleo, inseguridad, corrupci\u00f3n).<\/p>\n

– Dirigentes de otros niveles que aparecen bien posicionados frente al electorado.<\/strong><\/p>\n

-Cu\u00e1les son los dirigentes de otros niveles con elevados \u00edndices de rechazo entre el electorado.<\/strong><\/p>\n

– Las fortalezas y debilidades de nuestro candidato.<\/strong><\/p>\n

-Cu\u00e1les son las fortalezas y debilidades de los candidatos con los que compite.<\/strong><\/p>\n

 <\/p>\n

SEGU\u00cd LEYENDO: Jefe de campa\u00f1a: Las cuatro leyes claves<\/a><\/h2>\n

 <\/p>\n

El escenario electoral: Identificando las potencialidades y riesgos<\/h2>\n

La estrategia electoral buscar\u00e1 explotar los elementos del contexto favorables al candidato, y neutralizar los elementos negativos.<\/strong><\/p>\n

Por ejemplo, seg\u00fan como sea la evaluaci\u00f3n de las gestiones nacional o provincial, un candidato a intendente buscar\u00e1 nacionalizar o provincializar la elecci\u00f3n, o, por el contrario, circunscribirla a problemas locales.<\/p>\n

De la misma manera, buscar\u00e1 el apoyo o la desvinculaci\u00f3n de los referentes partidarios nacionales o provinciales, en funci\u00f3n de la ponderaci\u00f3n de los mismos frente a la opini\u00f3n p\u00fablica del distrito.<\/p>\n

MIR\u00c1 MI CANAL DE YOUTUBE Y SUSCRIBITE HACIENDO CLICK AQU\u00cd\u00a0<\/a><\/h2>\n

El escenario electoral define temas y los desecha tambi\u00e9n<\/h2>\n

Respecto a los temas, necesidades y demandas del electorado, por una parte es necesario mantener una propuesta diferenciada para competir electoralmente; pero dicha propuesta debe sintonizar en alguna medida con las expectativas de los electores.<\/p>\n

De lo contrario, el mensaje de nuestro candidato carecer\u00e1 de inter\u00e9s para los votantes, en la medida en que no puedan reconocerse en \u00e9l.<\/strong><\/p>\n

Por \u00faltimo, las fortalezas de nuestro candidato se vinculan a su imagen p\u00fablica (capacidades y temas con los cuales se lo identifica).<\/p>\n

Pero tambi\u00e9n, a los sectores demogr\u00e1ficos y socioecon\u00f3micos que constituyen su principal base electoral (hombres o mujeres; j\u00f3venes, adultos o mayores; sectores bajos, medios o medio-altos).<\/strong><\/p>\n

 <\/p>\n

ATENCI\u00d3N<\/strong><\/p>\n

En Mauri Mu\u00f1oz te ofrecemos una amplia gama de contenidos de valor para tu estrategia pol\u00edtica.<\/strong><\/p>\n

Asesoramiento integral en campa\u00f1as, planes de trabajo para los municipios y gobiernos provinciales.<\/strong><\/p>\n

Tambi\u00e9n planes de futuro, mesas de innovaci\u00f3n para la concreci\u00f3n de smart cities.<\/strong><\/p>\n

Tambi\u00e9n seminarios para el\u00a0 desarrollo de ciudades competitivas globales.<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Como dijimos, el paso inicial en el planteo de la estrategia electoral es la definici\u00f3n del escenario electoral. El analista internacional y especialista en campa\u00f1as electorales Carlos Germano nos ilustra claramente los puntos clave para definir y posicionar un candidato plausible en un escenario electoral estudiado y claro. El escenario electoral supone un diagn\u00f3stico […]<\/p>\n","protected":false},"author":2,"featured_media":1495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[10],"tags":[35,42,36],"class_list":["post-1543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-campana-electoral","tag-escenario-electoral","tag-estrategia-de-campana","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav","circle-sale"],"yoast_head":"\nEl escenario electoral: Tips ganadores para identificarlo - MAURI MU\u00d1OZ<\/title>\n<meta name=\"description\" content=\"El escenario electoral supone un diagn\u00f3stico de la coyuntura pol\u00edtica, y del posicionamiento de nuestro candidato en esa coyuntura.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.maurimunoz.com\/index.php\/2022\/04\/22\/el-escenario-electoral-tips-ganadores-para-identificarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El escenario electoral: Tips ganadores para identificarlo - 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